NFC

Popularity of NFC technology is growing fast all around the world. It’s ease of use to initiate a digital interaction or commercial transaction makes it a great platform for brands that want to start a conversation with a customer.

Screenshot

What is it?

Near Field Communications (NFC) is facilitated by a transponder that contains a microchip and an antenna. A NFC reading device such as a smartphone can identify it, the moment it is within range of a transponder. It then powers up the microchip, which then identifies itself. The chip stores data that any NFC enabled smartphone can read, and connects users through YPB Connect Platform. No app or other interaction is required.

How does it work?

Once the NFC smartphone is within range of the transponder, it powers up the microchip, which then identifies itself. The chip stores data that any NFC enabled smartphone can read, and connects users to YPB’s platform content. No app or other interaction is required.

What are its applications?

NFC tags allow for both covert and overt YPB Secure Digital Authentication, YPB Securetrack of your product’s journey in the supply chain and Customer Engagement. Through YPB’s Intelligent Printing services transponders/tags can be directly integrated into your product, packaging, signage, collateral or at point-of-sale.

Key Benefits Summary

No need for extra Apps.

Tap and go functionality.

Usage can be tracked and analyzed via YPB Connect Platform.

Targeting can be repurposed and redefined via YPB Connect Platform.

Covert or overt presence results in real flexibility of application.

True functionality and direct YPB Connect Platform integration.

YPB Connect Platform caters specifically to NFC integration.