What is it?
Image Recognition is like scanning a 1D or 2-D barcode, except the image itself serves as the barcode.
How does it work?
A YPB app converts the image to a code that can trigger any of the content available through the YPB Connect Platform, including authentication and consumer engagement. The customer is connected to brand content by scanning an image viewed through the smartphone’s camera – such as a label, a poster or an icon.
WHAT ARE ITS APPLICATIONS?
Image Recognition is ideal for enhancing key brand assets through connected content. The content can be anything from product authentication, enhanced product information, document security or the establishment of a direct dialogue between a brand and customer.