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Image Recognition


What is it?

Image Recognition is like scanning a 1D or 2-D barcode, except the image itself serves as the barcode.


How does it work?

A YPB app converts the image to a code that can trigger any of the content available through the YPB Connect Platform, including authentication and consumer engagement. The customer is connected to brand content by scanning an image viewed through the smartphone’s camera – such as a label, a poster or an icon.


Image Recognition is ideal for enhancing key brand assets through connected content. The content can be anything from product authentication, enhanced product information, document security or the establishment of a direct dialogue between a brand and customer.


Key Benefits

Easy integration of Image Recognition into a client’s existing apps via YPB’s SDK.

Can be retrofitted and used for products already in market so it doesn’t require new printing to take place.

For overall branding and design, Image Recognition is far easier on the eye than traditional QR Codes.

Image Recognition linked to YPB’s platform can be tracked and its usage monitored.

Allows brands to enhance their presence through the delivery of digital content.

Image Recognition campaigns can be re-purposed by the client in real time through YPB’s platform.