What is it?
Beacons are small, low energy 2.4 GHz transmitters that run on a long-lasting battery to deliver content, usually through notifications via the Bluetooth Low Energy protocol, to an app on a smartphone.
How does it work?
Beacons regularly transmit signals that can be identified and responded to by linked personal devices like smartphones. The smartphone communicates with the beacon to perform a desired action. Beacons are ideal for customer engagement and foot traffic analysis applications, since the time a user spends within the range of a beacon is recorded. Beacons can be deployed indoors or outdoors and are linked to the YPB Connect Platform for reporting and campaign management functionality.