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1D & 2D Barcodes

YPB’s sophisticated, user friendly and powerful smartphone applications allow brand owners and consumers to identify and report suspected counterfeit or divergent products, giving brand owners valuable and actionable “big data” about their consumers and products through a powerful data analytics capability.

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What is it?

Existing barcode technology that is already utilized in many industries can now be read using a smartphone app.

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How does it work?

The user’s smartphone app renders the code down to a string that that can include definitions such as a web link or just a plain number.

WHAT ARE ITS APPLICATIONS?

The barcodes allow clients to authenticate their products and track their shipments, as well as providing a digital touchpoint for customers to authenticate a product at a consumer level and engage with a brand directly. All from a single code.

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Key Benefits

Flexibly printed or etched onto a product, packaging or label.

Provides affordable, easy-to-deploy, universal accessibility.

Easy to integrate into existing production processes.

Easy to combine with other YPB authentication technologies for effective, individualized, anti-counterfeit implementation.

Well-established and recognized by the public.

A single barcode can be utilized for track and trace purposes, authentication or customer engagement depending on the context of a scan.

Codes generated by YPB’s platform are tracked so their usage is monitored.