YPB’s Customer Engagement literally puts peace-of-mind authentication into the hands of the customer. This creates endless opportunities for brands to develop direct relationships, promote their products and gain a deeper understanding of the people who buy their brand. Here is how YPB does it:
Proactive technologies allow a customer to initiate contact with the brand. Achieved through QR Code, NFC or Image Recognition, this does not need a proprietary app and can be extended for tracking and tracing a product upstream in the supply chain.
Reactive technologies engage customers once they enter specific vicinities and are ‘contacted’ by the brand via beacons or through a wifi connection. This requires an installed app on the customer’s mobile phone.
End Customer Authentication
Customer Engagement can extend to authentication, whereby a customer can verify the authenticity or the ePedigree of a product they are interested in. After the authentication has digitally introduced itself to a customer the ensuing relationship may lead to a myriad of other customer engagement possibilities such as the issuance of a warranty, promotions, cross and upselling and social media contact.
Customer Engagement can enable marketing with real world digital story telling, where a brand’s marketing can be more expansive with its messaging using POS and product-based triggers.
Database Building collects feedback and personal information from users through forms, social media contact and interaction to build quality segmentation and unique customer profiles.
Database Driven Tailored Messaging bonds collected information with a selection of outgoing messages, tailors a brand’s message to an individual recipient based on their profile, location and time of day.
Transaction engagements convert purchase intent into immediate transactions using our technology. For example, a customer could ‘tap’ a concert poster to instantly purchase tickets.
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Enhanced POS marries other touch uses to our technological ability to identify a user in-store - in-store Digital POS for example - to deliver real-time, more customized messages based on a customer’s known profile.
YPB’s scalable platform enables marketing managers to autonomously run and monitor their campaigns with full reporting capability for an ‘in touch’ view of how customers interact with their brand.