Technology protects against ‘counterfeit’ Australian meat in export markets

  • Date: 2nd June 2015
  • Category: Industry News
  • Origin: John Condon

It’s often been said that you can get a carton lid or vacuum-pack bag printed with the logo of any Australian meat processor you choose in your Beijing or Shanghai cold storage facility within a few hours. Hard-won supply chain reputations can be destroyed in minutes if a poor quality substituted product is picked up by an unsuspecting customer, who has paid good money for the real thing – but solutions are emerging.

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